Your SEO Landing Page : A Golden Opportunity to Engage - Tech WebSite Ranking

When you’re performing SEO techniques, your goal is to get readers to click on your website and visit it. The page where they enter your site is called the landing page, and like PPC marketing, your goal is to get visitors to engage with you through subscribing, purchasing, or commenting, for
example. You have to make sure your landing page is set up properly in order

to engage with your visitors.

You need to know the engagement scenario from the moment a user clicks the search result to the moment your end goal is met in order to engage properly with a user and fulfill your goal. Here’s how you can engage with your user from start to finish.

Meet their initial need.

You know the phrases that drive users to your site most often – analytics tools such as Google Analytics can tell you this much. This means you know what a user is expecting from your site. If they click through for a table or comparison chart, they’re expecting to see one. If they want a product review or statistics, they expect that. Make sure that your website page meets their initial need and offers them what they expect to see. For example, if they’re searching for a top ten list, they should see a numbered list at a quick glance.

Resolve their question authoritatively.

Before they read your site, users will perform a quick – if unconscious – scan of your site to see whether you meet their needs. They might look for your brand, see what you do, or judge you by a professional or amateur web design. Giving people a great reason to stick around is essential! This information should be contained above the fold, which is the point where a normal user’s web browser will cut off. The top 600 to 800 pixels of a page are prime real estate for this information.

Guide them to do something next.

Based on your goal, you need to guide a user to do something next. This could be purchasing an item, reading reviews, watching a video, or signing up for your email list, for example. Make sure you can encourage additional engagement by strategically using different pages and tabs, listing related blog posts under the article, or including a sidebar ad for an email list, for instance.



Measure the queries and engagement.

Watching your analytics is crucial if you want to satisfy your users and demonstrate your authority. If you don’t know how to do this, SEO companies can do it for you, but whatever you do, take advantage of this information! Look at the queries users find to discover your website, and look at their bounce rates and how many users continue to other pages. Measure your engagement to see how you’re doing with optimizing each SEO landing page.

You need to meet user expectations and offer them an authoritative take on the situation to capture their attention. Once you have done this, you can guide them to take action through your preferred funnel – from initial query to purchase, signup, or subscription.