No matter what your content is, when people search for information the first thing they read is the headline. Even though, you have an attractive headline the next important thing is to make your lead paragraph very interesting. When the reader reads the lead article he is able to identify if it is worth
reading further or no. On the basis of your lead paragraph they are convinced to spend time reading the rest of your article. Let us see, what is the actual work of the lead paragraph?
An article is the main story you want to tell the readers, but the lead is like an interesting promo of a movie. It has to deliver what the below story has to offer the readers, a synopsis of the story, and ultimately what readers will achieve after finishing the entire article. If your lead paragraph does not hold waters and is very lightly written your readers will not shy to move away. So, you must think of holding your readers with your writing skills.
Need to check the phrases and the kind of language you use. Meaning, don’t beat round the bushes. See the difference yourself. If you say “He shot at me directly” would be better than “you know what happened today.” Readers will sure, listen to you for a while at least depending upon your skills they would wait to read the next. So, be careful in the choice of words.
What kind of content should you put in your lead to attract more readers? The very first paragraph of any kind of article gives a gist of the important points without going much in detail. The initial paragraph provokes reader’s interest, controversy, curiosity, or proves to be newsworthy. It open folds reader’s fear or love for something and that’s how it generates interest.
Basically, the lead must revolve around: why, who, when, where, what and how. You must try to include few of these in your lead as per the typical method. Don’t use all of them. Be selective as per your topic and go for it. Chose proper question if you are looking to provoke their curiosity. Go for stronger noun and verbs and wrap you content around. Do focus on the keywords to help the SEO structure.
The introduction to your story should be elevating and increasing reader’s interest. Imagine that you are in public trying to communicate your point of view which will help you sell your book. Don’t share what they know already. It is your privilege completely, grab it.
There is one more way to shape up your lead paragraph; you can start with what you are going to serve with a question at the end of the paragraph, forcing them to think of the solution and later continuing with the article then, at the end of the article connecting it with what you started and telling them what the solution is.
Do you recall “He shot at me directly,” it is nothing but a narrative and subjective way to write something. It is very much in trend today and if I want to write this way to elevate reader’s interest I can always share something important or drastic happened with me or that I have witnessed live. That kind of matter would bring their interest in your story.
You may feel free to exchange any such instance or way that you found out in your blogging that attracted traffic towards you. Till then happy reading and try to explore the world for some real experiences for your own blog.