Every year at the end we just look back and realize what went wrong and what did we learn through our mistakes. Next obvious thing on our mind is to make sure that we don’t repeat the same, we also try predicting future. You may bring together these processes adding
your experience and understand how trend is predicted. In the year 2019 there has been a lot of events for social media and search optimization.
In here, we will see some great improvements happened in the year 2019, and also how in 2019 it can advance in playing an important role.
1. Human Touch
Many are much involved in social media sites. All business minded people who want to gain business have realized that machine can’t sell it can be sold. So we need to humanize the website along with the brand.
People use social media sites as it is personalized. Users have the liberty to chose and do what they like. Also, they get to interact with people they like. It means they are present there on a personal level.
People, who think that social sites are to only update posts, are wrong here and will not gain anything out of it. It becomes important to give it a personal touch by assigning a name. Being merely a brand with no life would not help but portraying a human would.
Even though, you are a professional site, you can communicate with others just like people do on any social site. You can create your community, post picks, comment on others blogs. People show more interest on the sites featuring human than machine. They also believe them compared to any brand.
2. Get Engaged
It is crucial to be engaged, as it is to personalize our approach towards a social site. You need to create a magic connection with your audience so that they are not left alone and disconnected. If you are not able to manipulate social media in your favor the entire medium will not be of any use.
If social media is used just for posting links, it’s a wrong way. Not only you have to be engaged but also you need to engage your visitors, users so they can be your future customers.
Engaging your users includes
- You can share links available on the website apart from your own.
- When you are on any of the social sites you can give out some useful comments from your end.
- Addressing to people’s queries asked on any social site.
- Caring for their feedback and acting on it.
3. Be Transparent
It is very much known by all that being transparent and honest works mostly. If you come across any complaint and apologize before moving on, it will sure work in your favor. However, social media is crowded with incorrect information and fake profiles leaving people in dismay. At this point if you maintain honesty and be there for your customers your brand would be big eventually.
For a face to face business it is easy to maintain relations, but in an online endeavor it turns very difficult to cultivate that trust and transparency. If you really want to be a brand name you have to maintain both well.
4. Use Mobile as a medium
Millions of people have their social accounts like Facebook, Twitter etc. Also there are many other working on a smart phone and tablets. Mobile phones supporting such things have become mandatory.
If you really wish to take advantage of social media sites you must
- Customize your home page that can be supported by a mobile phone.
- You must do Ad placement on the mobile phone applications.
- In the mobile advertising world you can observe the user’s pattern.
- Understand what attracts the users to click on to your ads.
- Make optimum use of your social profile, so it looks good on the mobile.
5. Don’t overload information
Information overload is a problem which is not going to be solved soon. When information or a topic is searched upon the internet the customers get overloaded with information. In order to get the real information people have to get through loads of waste information. Searching on the internet isn’t that good that ways.
Do you think you can get through and impart the correct information to the audience?
Quality, context, and value are the three tests for what you can share, write, post and you will see the best results on upon balancing within these traits.
6. Content
Your success comes down to content only. The sooner you understand, faster the results would be. No matter how good is the marketing strategy or your understanding of the business, content has to be in place. In relation to the social media it plays a very vital role.
You need to team up content with the social positioning. So you should:
- To reach out to the public you must publish on several channels and that too many times.
- Give out unique material.
- Give important information on social network.
- Take help of the various media sources in order to extend content.
7. Be a star on a social media sit
Today social media is the most important place to get noticed. Here, people from all sectors and levels have already nested making it more competitive. So you have to really take efforts to be a social media star.
You will have to
- Be engaged in multiple social media network at the same time and constantly.
- Be active but make sure that you are not noisy.
- Be an active participant in social channels like replying to queries also commenting if you find anything good.
- Involve your audience.
- This is not crazy, but give out information useful to your readers.
- Try helping people, lead them, guide them, and make friends.
2019 is not going to be easy for social media marketing. Hence, you need to keep a step with a strong plan and upon the success of your plan stick to it and help people to come up along with your own business.