It doesn’t do your business any good if the traffic you generate isn’t converted into a reasonable number of leads. Having a website with heavy traffic but few or no leads is a sign that something’s wrong, and you can increase the number of website visitors who become leads by taking certain steps
to attract leads. Leads are visitors who have signed up to receive additional information from you or are being channeled into your sales funnel.
There are a few common tactics for converting website visitors into leads that every business owner with a website should know about. You can try using these tactics one by one to see what the most effective method is for your particular website and niche.
Offer a free book.
People love getting things for free, and a great way to establish your credibility and get them to join your email list is to offer them a book for free. If you have completed a book, you instantly seem far more credible. Make sure the book is a high-quality piece that reflects something truly useful to your visitor. For example, a plumber can create a book on what you can do to unblock your own sink without making the problem worse, or a graphic design company can create a book on how to come up with a brief for them. A free book will provide useful knowledge and convince people to go back to your site again.
Let them subscribe to your blog.
If you frequently post blog updates, a great way to attract leads is to subscribe them to your blog. Have people enter their email address to receive updates on the blog. Make sure you post useful, relevant content and generate discussion in order for this tactic to work. You can include subtle pitches in your emails or blog posts in order to generate customers from that list of leads. As new people find these blog posts, they will subscribe to future updates and so on.
Give them a course.
If you have enough knowledge in a field to sell your products or services, you might have enough knowledge to teach them something. In exchange for an email address, give them a short course on something relevant to their interests. You can teach recipe blog readers how to quickly prepare different vegetables or what types of knives are best, for example. If you sell a full version of a course, create a quick free version to give them a taste of what’s inside the full course.
Generating leads from the visitors to your website is both important and difficult to do unless you’re offering something. Giving your visitors something for free in exchange for an email address shows that you respect their time and want to help them out. In return, they will feel happy to pay attention to what you say – including any pitches. If you find that not enough of your visitors are converted into leads through these processes, try other lead-generating tactics one at a time to see which one works best. From there, you can tweak and test to increase the conversions on your page.