If you have a great product to sell you could, in theory, put up a basic website and still make sales. Provided your product is good enough you will still make some sales, however you would make far more if you have a proper, well-designed website in which to use. On a subconscious level, people
are affected most by what they see. Presenting them with a bland, boring, one-dimensional website will automatically switch them off. They are going to feel uninspired and so will be uninterested by the product.
A really old-fashioned site will make the product or service that is being offered appears tired, dated and boring. Potential customers will simply click away from your site and go elsewhere.
It is Not All about Eye Candy
However, it is important to realise that a bright, bold, high-end site will only take you so far. A site like that will hold a visitors attention for longer, but if that site is difficult to navigate, and does not tell them enough about the product or service they will leave without buying. Your site has to be functional, as well as beautiful.Consider Your Website as Part of Your Brand
When someone visits your website, they are effectively looking in your shop window. Given that the majority of people, some studies say over 90%, use the web as their starting point regardless of what they buy you have to get the look and feel of your site right. Your website has to be branded in order to be memorable and stand out from the hundreds of other sites people visit every week.It can be tempting to use an out of the box solution. For subsidiary sites or niche sites, this approach is fine. However, you have to realist that these sites really do merge into one another after a while. Branding your site properly will stop this from happening. If you want to stand out it is far better to have your website custom designed and built for you from scratch.
Finding a Company to Build an Amazing Site
There are plenty of website design companies out there, but few offer a truly bespoke site. Over time, website design teams tend to fall into the trap of developing a house style. This can mean that many of the sites they design look very similar to each other.The best way to find a website design team that produces great looking websites, which are truly individual, is to look at their portfolios. If the bulk of their sites look, the same or very similar to each other it is best to avoid using them. Otherwise, you could find yourself paying a lot of money for a site that is too similar to those of other companies who operate in the same market as you.