Blogging is the lifeblood of any business. It will inject fresh and relevant content into websites so your brand will be more visible in the search engines. For maximum effectiveness, your posts need to be well planned to target specific keywords, establish credibility, and boost your search engine
rankings. Here are some reasons your business needs a blog.
Blogging Improves Your SEO
A main benefit of building a blog for your business is to help your business get found in the search engines. Use your blog posts to target specific keywords that your audience will search for, and you’ll increase your chances of them finding your site and services.Update the blog with new posts regularly because Google serves up the latest, most relevant content. That way you will get found as long as you target the right keywords. Every post offers another opportunity to boost your SEO ranking.
Blogging Will Lead To Increased Website Traffic
According to a white paper published by Hubspot, companies that update their blogs with at least 15 posts a month get 5 times more traffic than those who don’t.With the right call to action on your pages, you can generate a lot of new leads for your business. You’ll need to have a definitive strategy for content marketing. This will include a combination of researching your keywords and planning your posts. If you’re unwilling to write your posts yourself, allocate a monthly budget for content marketing.
Blogging Establishes Credibility
Your blog can help you to position yourself as an industry leader. Thus established, people will look to you for solutions and value your products and services.Focus on creating content that address trends in the industry and provide solutions to problems experienced by your target market. Build credibility and you earn your prospective customer’s trust. People buy from businesses they identify with and trust. Earning your prospective customers’ trust will shorten the sales cycle.
Blogging Lets You Start Conversations
Your business blog is a great place to start conversations with your customers, prospects, and other industry leaders on the topics that matter to you. Discuss industry trends, current events, or opinions posted on popular blogs to voice your thoughts and start conversations. Leave your posts open for comments to get feedback from your readers. Respond to comments and engage with your readers to demonstrate your commitment to service.Apart from social media, your blog is the best place to post updates on your products or services and announce a new offering. Post updates to highlight your company in the news and make special announcements that will be of interest your readers. Invite your readers to post reviews in the comment section of your blog. will help your prospective customers decide if they should do business with you.
For best results, make sure your blog is hosted on your own domain and not free platforms like Tumblr and Blogspot. This way you make the rules and maintain complete control of your blog. It’s time to start blogging because it truly is a wise investment for your business.