As per the Blogosphere recent update, Technorati asserted that they will be tracking over 100 million blogs. But, if we think about the websites it will be a huge number; resulting each and every business will be online, and the later story you can imagine. Out of these millions thousands will be at least
delivering the best they have, just like we do. Hence, the competition further is going to be fiercer.
In such a condition how do you think, can make your stuff meaning your blog or site more attractive for the visitors? The only thing I can think of is Branding.
1. Clear Picture in Mind
For any successful venture, vision is the first step. So you need to identify your websites purpose which also much be conveyed to your visitors. So they can be clear of their visit to the site and understand if it was worth visiting.You need to decide, on what you are going to blog. If it is technical, then exactly about the technology or Gadgets you will blog. Need to keep all aspects in mind and be updated of the breaking news and deep knowledge about it. You must have no confusion when thinking of these points and writing.
Your aim should be to make people aware and associate them with the name of your site. For example if someone speaks of videos you think of YouTube, if they talk about online booking you think of some famous online booking site. That’s how there are websites that have made a mark in people’s mind.
I am sure you must have got the hit of it now. This is how a brand name becomes worth of millions.
2. Writing style should be consistent
It has been confirmed that the image and the overall quality of the website is considered on the basis of its content writing.If you want to solidify your brand name you have to be consistent with the writing style. It actually doesn’t matter if you are pouring your personal experience or composing an article based on some theory, what matters here is consistency.
If you read a lot, then I am sure that just by looking at the technical article you can figure out that the article is written by a techie or a not techie.
Specifically, this point is related to those websites when there are many bloggers and not one.
3. Stick to your Slogan or Tagline
Though, it is not mandatory to use a catchy line always but, if you have one; stick to it. In case you need some help you can refer internet for it, there are plenty of it.When it clicks, clicks bad. People still remember many products because of their taglines. And it is an age old formulae. If you want some time to research on it you may do so, but once you click with one you can’t change it because then it would have an adverse effect. People won’t remember it.
If you have finally decided to use one, you can add it in your website title. Like this it will also be displayed when the users visit your site on the search engine, putting forth the message you want to convey.
4. Use the best compatible logo
A Logo should be as catchy as a tagline. After the tag line you must pay attention towards the logo. It represents your website.You can think of investing good money as the returns are sure if your logo lives up to your site relevancy. Even if there is a limited budget, you can put the logo in your front row because a logo is what gets noticed first.
You can get a logo done in $100 also. However, if you put more you get the best quality as well, it will not be a waste as it sticks to people’s mine if it’s good.
It is seen that as much your site is good looking gets more attention, so a logo also contributes towards the visual effect of it. Also, to top it over if, your content is good there is no looking back for you.
5. Make Good use of a Favicon
Since most of the browsers today are supporting Favicons, you must make a good use of it. Here also you must make it look related to your site. You may put here the initial of your name or matching to the site logo.It will help you putting an attractive Favicon because then people will be able to identify your site amongst many when they bookmark it.
If you need any assistance here creating a Favicon, you can refer your good old friend “Internet”.
6. Overall design must match
As we have discussed a lot here that the appearance makes the difference. The overall appearance of the site must be pleasing also related to content. If your content is about technical issues, putting babies’ picks won’t help it.You must keep your site, content and your reader’s choice in mind and then try knitting the design around.
If your site is for professionals pastel color scheme would do like blue and shades of blue, if it is for younger generation, it can be more vibrant and colorful.
7. Don’t mess with colors
Please keep in mind when we are talking about the looks of a site we can’t mess with the colors. Right choice of colors can make it a hit and can refresh a person’s mood.Main color can be used in your link, Favicon, footer etc. If you are planning to create some special image for your site you can match that as well.
Not to forget that you can bring some changes to your site after years same display, but little not much because big changes may affect your readers and branding that we are trying to build till now.
8. Take Help of Social Media
You can make account especially on your websites name on each of the Social Media services, as it is one of the best ways to promote.These Social Networking Sites are in trend these days. If you really succeed getting into these networks, you and everyone related to the site will enjoy and flourish.
There are many people who create their Social IDs by the name of their site and not by their personal name because they want to be known by their website’s name which is now their identity.
9. Advertising Importance
Branding is not a picnic. If it was companies wouldn’t have spent millions and millions on it.I don’t say that without spending you can’t be a famous brand name. But, the point is the growth will not be that fast and easy.
If you are short budget, you can spend sparingly. Do it at the initial level for few months to get a good start. Advertising is advantageous because it allows you to give out you message to the specific audience.
10. Spread the News
I feel that branding a slow hammering, because the ultimate motive of any brand owner is to get through to people and to get into their minds. It’s like more exposure more business. As you come in front of more people regularly and repeatedly, chances of you being close to a known brand are close.You can use your brand name and logo as much you can. Put it as an email signature. You can also write guest posts for popular blogs with your site name. Online forums, add banners, t-shirts carrying your logo are a good source for publicity.
Hope you enjoyed and found it useful. If you feel there are more ways that has worked in your case, you can share with us.
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