Sometime back in one of my articles, I disputed on a myth that initially site owners and bloggers must not expend much on advertising. The reason behind it was the initial successful legends stories, where they have not spent a single cent on advertising or any
other promotional services. That was possible then, but now the facts have changed, the strategy maker’s minds have changed and above all the readers have changed.
The fact is that initially there was less competition and also the sites were masters in their own field. That is why they became so famous without spending on advertising. But, now there is an overflow of sites on the web and for every single and small thing there are sites with loads of information available. So, good promotions have become the lifeline of any good running business.
Here, we are presenting you some tips to promote your blog or a site. You may make use of them to have raw traffic, get better with your ranking and visibility. Regardless of the first investment more of those practices will pay off medium. And, if you are thinking of making money from your site there is no reason to think that you don’t have to shell out money.
1. AdWords
Adwords AdSense is making a huge amount for Google, why so? Simple, because they are working hard. For your site keep in mind that Adwords is very resourceful to get traffic. To commence you must generate an account; add hundreds of key words as per your site’s content and set PayPerClick at the maximum rate of $0.01. Then after keep increasing the rates on a weekly basis to .01 till the time you get your desired amount of clicks daily. When you check the keyword will appear as “inactive for search” in the lower bids. You don’t have to bother; it means that your ads will be shown on network with content where AdSense is used.
2. Adwords-Site Specific
If you have noticed AdSense unit, you see the link “Advertise on site”. This is a wonderful feature giving the advertisers the liberty to have a customized ad which is going to be on some explicit sites. Ads on those sites work as per “cost per 1000 clicks” and not as per “cost per click”. Still they are capable of making good amount for you because the ads placement is in your control. Here, even better results can be drawn if you can be creative in you ads designing.
3. Stumbleupon Ads
it is sure a ground-breaking social bookmarking website, allowing the customer to learn about more sites with the help of a browser toolbar. The time they go for “Stumble” a site will be displayed that has been rated positive by the people keeping same interest. Here, the customer can even rate a website as per the experience while on visits. Now “Stumbleupon” is offering ad campaigns, where the website owner can put their site for the “Stumblers”. Websites usually here maintain high quality so it is sure to be that the traffic there has a high possibility to convert.
4. Text Link Ads
In case you are wishing to increase your rank on a search engine to generate organic traffic, you can think of buying these text link ads because, these links are also capable of getting you direct traffic. The biggest advantage will be an improved search ranking, more when the link is on the relevant site. You have different places to buy these links comprising of dedicated companies such as: Text link ads and brokers also, digital point which is an online forum.
5. Banner sale
Many of the brands or famous sites sell sponsorships and banner ads. They charge monthly or weekly. There are no criteria of clicks there. Even though, banner placement can deliver worth for money spent because that will for you create brand awareness with visibility. If your banner comes 2ce or 3ce in front of the readers they will be anxious to check further. The next advantage is that the visitors would consider that the author is endorsing you.
6. Sponsored reviews
In order to jump start your site it would be a good thought of buying sponsored reviews. They would get traffic, backlinks and RSS subscribers. It is well known that mouth publicity is the best of all because; one will take the efforts of talking about something, only if it’s really good. It is your choice to give out approx $5 per review to have the small sites place reviews or directly target the big companies charging approx $100 which can go high even. You also have an option of buying these kinds of reviews through ReviewMe, SponsoredReviews.com and PayPerPost.com also.
7. Blog Network
A number of blog networks have been created in order to swap over traffic. You have a blog account and you make credits by visiting others. Those credits are also used to make others visit you or to advertise your blog. Number of blog network let users to but credits for money. You can easily achieve 100s of visitors; even have 1000s of ad clicks for just $10. Credits are also sold by some blog networks like Blog Soldiers, Blog Advance and Blog Explosion.